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Play Birdhills with the number 1 ball in golf

Playing the picturesque Birdhills golf club this weekend? To maximise your performance grab a ball fitting at American Golf. Existing members and new sign ups are entitled to the number one ball in golf so if the ball fits!!

Pro V1

Read the review below to see why Titleist Pro V1 and Pro V1X continue to be the number one selling ball on golf courses across the entire golfing community.


Titleist Pro V1 2017 Golf BallTitleist are one of the few to make their moulds in the USA and then send them to their overseas factories (if President Trump continues to let them) and using laser etching they can more precisely create the shapes of the dimples.

Titleist Pro V1 2017 Golf Ball

The production process is now also improved and means that the dimples now provide a straighter and more consistent flight than before, which helps distance control and accuracy.

The number and pattern of these dimples is the same, which as you know is a spherical tetrahedron of 352 dimples on the three piece Pro V1 and 328 on the four piece Pro V1x.

Titleist Pro V1 2017 Golf Ball

Now as I experienced at a Titleist Ball Fitting session, the best way to judge ball performance is not to just whack a few drivers on a launch monitor.

Titleist Ball Fitting

You need to start from the green backwards and starting with the chipping and pitching, the performance of the 2017 Pro V1 and Pro V1x against the 2015 Pro V1 versions was pretty similar. The urethane cover gives the grip and control that you come to expect from a premium tour ball and the excellent durability continues too.

On to the range with the SkyTrak launch monitor and with the wedge the performance was very similar too, with a slight yardage gain from the firmer and lower spinning Pro V1x gaining a couple more yards over the 2015 version and its softer (yes) sibling.

Titleist Pro V1 2017 Golf Ball

With the irons the story was the same, but with the driver there was more of a performance difference. Both 2017 balls went further than the 2015 versions and looking at the numbers for the Pro V1 it was because the spin was down for me.

Titleist Pro V1 2017 Golf Ball

This is the main benefit of the new core formulation in the Pro V1 as it now spins less and will fly a little lower than the Pro V1x with the woods and irons in order to make it a little longer.

The Next Generation 2.0 ZG Process Core in the 2017 Pro V1 lies under an ionomeric casing layer and soft Urethane Elastomer cover and this is something that has come from their tour players who wanted more distance but without losing any spin on greenside shots.

Titleist Pro V1 2017 Golf Ball

The 2017 Pro V1x uses the same core set up as before and I was showing an extra 6 yards carry. With all the numbers being virtually the same from my Iron Byron like swing, I would have to put this down to the slightly higher peak height, so it looks like the dimples are doing their job.

It feels like there is not much of a radical change with the 2017 Pro V1 balls and that the enhancement is more due to a more precise way of creating what they had before in the dimples. However this theory of marginal gains in improving your processes can sometimes be harder to achieve and the dimple improvements are a step in the right direction.

Titleist Pro V1 2017 Golf Ball

The Pro V1 has undergone more of a marginal gain as it uses the new core to reduce spin and lowers flight as it tries to play catch up with the Pro V1x for distance.

Really though it is about the complete performance of the ball and once again both the Pro V1 balls have the all round feel and performance you have come to expect with the best durability in the premium ball sector.

Oh, and whilst the 2017 Pro V1x has the same constitution as before, the Pro V1 sounds and feels a little softer than the 2015 version too.

But you knew that already…

Play AG Birdhills with the Tom Tom SE2

Birdhills club house

If you have not experienced playing the beautiful Birdhills Golf club in Berkshire, but are thinking of playing this or indeed any other new courses, you will always be glad of some assistance. Whether it be distances to pins, doglegs, hazards or simply the layout of each hole, The TOM TOM SE2 is a perfect G.P.S to do the job.

Social Tom Tom UK

Read on to see what this industry leading golf watch can do for your game. Then pop down to SL6 3ST, see it for yourself and play 18 holes safe in the knowledge that you will be able to plot your round. The rest is up to you!!



The All-New TomTom Golfer 2 SE GPS Watch

Learn more

Automatic Shot Detection

Automatic Shot Detection

Automatically detects and records your shots

Post-game Analysis

Post-game Analysis

Analyze your shots in post-game analysis on the Golfer app, including shot patterns on the course, putts, and greens in regulations.

Ultimate Round

Ultimate Round

See your potential as you look at the best combination of holes you could have played

Hazards and Green Distances

Hazards and Green Distances

Know every inch of the course



See the right approach, the hazard locations, and the layout of the green

Over 40,000 Courses

Over 40,000 Courses

Full course data for over 40K international golf courses

TomTom Golfer 2 SE GPS Watch - Grey/OrangeTomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange TomTom Golfer 2 SE GPS Watch - Grey/Orange
  • Hazards & Green Distances
  • Automatic Shot Detection
  • Post-game Analysis with TomTom Golfer App
  • Automatic Scorecard
  • 40,000 Courses Preloaded
Social Tom Tom UK

Pre owned beauties at AG Birdhills

Here at American Golf Birdhills we exist to improve your game. Golf however like all hobbies can seem a little expensive when you want to upgrade or change your equipment. With that in mind we have a large range of pre-owned clubs for you to enjoy at ultra-competitive prices.

With golf’s best value trade in currently operating at Birds and all other AG outlets the opportunity for players to pick up some pre-owned beauties has never been better. For example the Callaway Big Bertha Fusion driver which retails at over £300 new, is available in store in pristine condition for the princely sum of £200. A saving of near 40% on the current retail price

pre owned 1

Fusion DriverRead on to see what the Fusion does and how this weekend you could walk away with a pre-owned beauty that will cure your driving woes and put a spring in your step.

With all the advances in technology, most drivers are pretty forgiving for the majority of players. However if you still struggle reigning in the big dog, then what do you do? Of course you go for a super-forgiving driver and Callaway Big Bertha Fusion driver is one of these options.

Callaway Big Bertha Fusion Driver

In order to make a driver ‘super-forgiving’ you need to increase the MOI and that means getting the weight low and back. However an all metal head keeps a lot of weight high up in the crown so reducing that is a key aim.

Since 2004, Callaway’s Fusion models have built on their extensive knowledge of carbon and composite drivers to achieve this by replacing the heavy bits in the driver head by lighter bits.

In the Big Bertha Fusion they have taken this a step further by using a titanium ‘Exo-Cage’ for the body and then adding an ultra light Triaxial Carbon crown and sole to enable them to save weight and move it elsewhere.

Callaway Big Bertha Fusion Driver

The Triaxial Carbon is 35% lighter than titanium and 15% thinner than even their Forged Composite material that Callaway used most recently on the Great Big Bertha driver.

All this saves around 35g of weight that can then be redistributed through the medallion, internal weight pads and rear screw to increase the MOI by 17% over the Callaway XR 16 Driver.

Callaway Big Bertha Fusion Driver

Now I said you needed to keep the weight low and back and that is reflected in the shape of the 460cc Big Bertha Fusion driver at address, which can only be described as triangular.

Callaway Big Bertha Fusion Driver

This may be unconventional, but from a forgiveness point of view it is ideal and is not all that new. Visually it is not far removed from the Callaway FT-iZ driver of 2010, which in turn was the successor of the square Callaway FT-i driver.

Callaway FT-iZ FT-iQ Driver

Square drivers were very high MOI, but the shape meant that it was slower through the air than the more triangular FT-iZ, so you could say that the Big Bertha Fusion is taking the high MOI story forward to the next level.

Speed is key and Callaway has added the Speed Step crown from the XR 16 to the Fusion to smooth the airflow over the top of the head and maximise the club head speed.

Callaway Big Bertha Fusion Driver

The back of the crown has some nice styling where you can see the woven structure of the Triaxial Carbon and I think it looks pretty cool and overall, given the shape, Callaway has done very well at making it look as good as it can be.

Callaway Big Bertha Fusion Driver

If you have used a composite driver before then you will be familiar with the lovely solid low pitched sound that you get from the carbon of the Big Bertha Fusion at impact.

I compared the Fusion to the XR 16 on Skytrak using the adjustable Optifit hosel to fit the same shaft to both in order to see the differences in the heads.

Callaway Big Bertha Fusion Driver

As you can see, for me the Big Bertha Fusion launched it fractionally lower, but it flew higher with around 250rpm more spin and that is consistent with what Callaway were expecting.

Callaway Big Bertha Fusion Driver

The carry distance from both clubs was the same with the lower flight and lower spin of the XR running out a couple more yards. The extra spin is what will help with the forgiveness so if you are in the market for one, it will just be a case of trying them both and seeing which one gives you the best results.

You will also have a choice of shafts, but as standard the Big Bertha Fusion comes with the very light 45g-55g UST Recoil or 63g Diamana Red in 45.5 or 44.5 inch lengths.

Callaway Big Bertha Fusion Driver

The latter is 0.5 inch shorter than the standard for drivers so this will help when it comes to increasing the forgiveness. I have always felt that anything over 45 inches is too long for most golfers and there are plenty of studies to show that a shorter driver shaft actually increases distance as you are more likely to hit the centre of the face more often.

Callaway Big Bertha Fusion Driver

The feeling is that the 44.5 inch shaft could be the more popular option and if that is the case, then this could be a turning point for driver shaft lengths in the future. In player testing with the Fusion, Callaway found that 30% of golfers were longer with the shorter shaft.

The Fusion is really for all levels of player as it comes in 9.5°, 10.5° and a very high lofted 13.5° heads that can be adjusted down 1° or up 2° in a draw or neutral face angle, so there is plenty of flexibility.

Callaway Big Bertha Fusion Driver

Super forgiving drivers come in several forms from offset hosels, to heel weighting to high MOI so there are several options out there if you struggle with your tee shots.

The Callaway Big Bertha Fusion may cost a little more than the XR 16, but for that you get cutting edge materials in a distinctive head shape with all the latest aerodynamic technology and if it enables you to hit more fairways then it will be a worthwhile investment.


Play Birdhills with MP18 irons to touch your soul!!


Here at AmericanGolf Birdhills, we like to keep you abreast of irons that will improve your game. When it comes to irons that give you feedback to treasure, we all know that nothing feels like a Mizuno. So with the launch of the incredible MP18 irons recently, we thought it would be a great idea to give you the process behind the pleasure. So read on to see what Mizuno have created and the possibility that this iron could touch your soul. We looking forward to seeing you in store soon to find out for yourself.

Irons to touch your soul / Mizuno MP-18

Everything you wanted to know about the Mizuno MP-18 irons.


Refined by our master craftsmen in YORO Japan the MP-18s are inspired by every great player to pure a Mizuno iron since 1933.The master mould of every head checked and adapted to the satisfaction of our most experienced club-makers  including the legendary Turbo. Three models Grain Flow Forged in Hiroshima Japan designed to mix and match within a custom set. To find the artist in every player.

Mizuno MP-18 / The Craftsmen’s Muscleback

Sculpted by our YORO master craftsmen, the MP-18 is a throwback to the muscle-backs of Mizuno’s past. A shorter blade length, cambered top line and steep progression into sharp, compact wedges are the marks of our master club-makers  who honed their skills on the irons of major winners. Grain Flow Forged in Hiroshima Japan for the most colourful feedback imaginable. 3-PW / Right hand only.

You can sense Turbo’s signature on the MP-18s they remind me of the blades we worked on together all those years ago states Nick Faldo, Six-time Major winner

Mizuno MP-18 SC / The Players Cavity Back

A compact cavity back sensitively reworked by the same Master Craftsmen who created multiple major winning iron sets. A slightly wider, cambered sole makes this more playable than the muscle back. Though the thin, tapered top line, short head length and smaller wedges mean this is very much a tour-ready iron. Grain Flow Forged in Hiroshima for the most colourful feedback through impact.

AP3 at AG Birdhills come and pre-order

The Titleist 718 AP3 Irons are at our store and available for custom fit. Come down and see the hybrid iron of the forgiving AP1 and classic look of AP2 for yourself. Demonstration models in store and available to test drive with our state of the art flight-scope technology. So what are you waiting for?

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AP3 iron

Handicap guide



Titleist’s AP3 truly is the best of everything! All that has been newly created and advanced within the AP1 and AP2 irons has now been merged into one elegant masterpiece. This has made it possible to create the longest and fastest player’s iron ever. It truly is the player’s distance iron.

Specially designed for speed

With a hollowed out blade design merged with L-face inserts, you will be able to smash the ball long and high with shot stopping spin…. even with the longer hits.

Incredibly forgiving

The AP3 enables you to get the off centre performance you get of a game improvement iron, all packed into a club that provides the feel of a players iron. Precise when you hit it well and very forgiving when you don’t.

Titleist 718 AP3:

  • Ultimately forgiving
  • Built for speed
  • Incredible control
  • Distance Iron

Distance with a brand new look

Looking down onto the club, you can see the preferred shape that will inspire confidence and help you feel confident knowing that this little stunner will give all the distance and forgiveness necessary to play your best.

Stay in Golfing Trim at AG Birdhills

It’s the time of year when the ability to play Twilight golf is diminishing fast and will soon be obsolete when B.S.T ends shortly. Combined with the onset of the good old British Winter, the opportunity of playing our beloved game to our heart’s content is simply not an option. So, how do you stay Golfing Fit with your ability to tread the turf limited? Never fear, here at American Golf Birdhills we have everything you need to enable you to practice. Whether it be on the Birdhills floodlit driving range, in the comfort of your front room, the sanctuary of your shed, or for the fearless, your frosty piece of garden grass before you start your day, we have it covered.


Twilight hours Training Aids AG Winter golf

With a plethora of training aids to choose from there is no excuse for not staying golf fit. Alignment tools, foam practice balls, grip trainers, chipping nets, putt out practice, you name it and we have it in store. So pop down to SL6 3ST and talk to one of our experienced staff and assess what you need to maintain your game when nature and the elements get in the way. We look forward to seeing you soon!

What type of driver do I need when playing Birdhills?

Ask yourself one question before setting foot on a golf course as picturesque as Birdhills. Do I want to score well? The answer, is of course, a resounding yes. To enable you to do so getting the ball in play with the Big Dog is crucial. Read on to establish what type of driver will suit your needs? Pop into American Golf before you play at SL6 3ST and talk to one of our custom fit technicians to find out what driver will enable you score well whenever you visit Birdhills and beyond.


It’s a frequently asked question and one that will vary from person to person and depend on a number of factors that could get very technical and in-depth. While things like launch angle, dynamic loft and impact location are important and play a role in deciding the best loft for you, we are going to try and keep it simple. Ultimately, there is no substitute for going to see your local American Golf and have a hit on a launch monitor to assess your swing properly.

Why will most golfers benefit from more loft?
The chances are because a) it makes it more difficult to curve the ball offline and b) your swing speed isn’t fast enough to warrant the low loft you’re using to maximize distance. But it must be said, a higher loft won’t work for everyone.


nike driver fittingWhat is Spin Loft and why is it important?
It sounds complicated, but it isn’t, and the reason you need to know it is because it affects the amount of backspin you create, which in turn affects the distance the ball will travel.

Spin loft is the difference in angle between your attack angle (how much up or down the clubhead is traveling at impact) and dynamic loft (the loft presented to the ball at impact). The higher the spin loft, the more backspin you create. So if your attack angle is downward significantly, the chances are your spin loft is quite high and you create high levels of backspin. By high, we mean above 3000 rpm. Great for accuracy, not for distance.

Who needs a high lofted driver?

1. Slow swingers
Someone with a slow swing speed (85mph or less) needs more loft on their driver. Why? Well imagine firing water from a garden hose at a plant pot on the other side of the garden. If someone were to turn down the pressure of the hose, you would have to tilt the nozzle upwards to try and maintain the distance the water is traveling. The same applies to the loft of your driver. Golfers with this swing speed would typically benefit from a driver between 12-14° of loft.

2. Upward hitters
Golfers that hit up on the ball (have a positive attack angle) will tend to spin the ball less because their spin loft is lower. So they can therefore afford to have slightly more loft to maximize distance. But an upward attack angle will also tend to launch the ball higher anyway, so the loft up message applies slightly less so here.

3. Those that use low and front weighted drivers
Drivers that possess a low and forward centre of gravity, be it through the position of front tracks or heavier sole weights, tend to generate less spin so require a higher launch angle (created by using a higher loft) to maximize distance. The new Ping G400 is a typical example. Remember, a higher lofted driver is also more forgiving because it is harder to curve the ball.



Who needs a lower lofted driver?

1. Fast swingers
If you’re in this bracket (105mph club speed or more) then you probably don’t need as much loft as a slow swinger because your ball speed is sufficient to keep it traveling on the optimum trajectory. Anywhere between 8.5-10° will usually suffice. If you have a mid swing speed of 95-104 mph, a driver loft of between 10-11.5° will normally be a good starting point.

2. Downward hitters
If you hit down on the ball, you’re likely to have high spin loft, so using less loft will actually reduce your backspin and should help you hit the ball further. However, you need to make sure you maintain a high enough launch angle in the process, above 11 degrees ideally.

3. Those that use high and back weighted drivers
Drivers with a back CG placement in the head, like the Ping G30, naturally create a higher launch and higher spin. You therefore don’t need as much loft to get the ball airbourne and keep it there.

Other things to consider

Clubface Adjustability
If you’ve got a driver that offers clubface angle adjustment, changing the face angle can also affect the loft too unless the two work independently (Titleist 917} and Cobra’s F7 are two drivers that offer independent loft adjustability, for example). When you open the clubface, you reduce the loft and vice versa. So be wary of this when tweaking yours.

Dynamic Loft
Dynamic loft is the actual loft you present to the ball at impact and it can differ greatly to the loft etched on the sole of your driver. There are many factors that effect it. A downward attack angle tends to reduce dynamic loft, as does having the hands excessively ahead of the ball at impact. Remember, dynamic loft affects launch, spin and ultimately distance so have a go on a decent launch monitor to see what yours is.

Impact location
Here’s a fact for you. The loft on your clubface varies from top to bottom by up to six degrees! Loft is at its lowest on the bottom of the clubface and is at its highest on the top. Strikes above the clubface centre will tend to launch higher with less spin and vice versa on shots from low on the clubface.

As you now know, there are a lot of factors that you should consider before choosing the loft of your driver and the only way to ensure you make the right choice is to go and get fitted by a an American Golf custom fit technician on a launch monitor. Good luck in finding your perfect match for the 2017/18 season!

Putting Panacea at AG Birdhills

Here at AG Birdhills we exist to improve every aspect of your golfing game. So we thought we’d showcase the fantastic putt out putting training aid, giving you the opportunity to fine tune your dancefloor skills. Come and see us in store at SL6 3ST to see it for yourself and try out this fantastic putting aid which will assist you in your quest to sink more putts, more often and shoot better scores as a result.Pressure Putt



  • This training aid is designed to simulate the exact conditions of putting into a real hole on the green by it’s ground-breaking parabolic curved design
  • Each successful putt is returned the same distance it would have gone past the hole if it had missed – great feedback for getting the pace just right.
  • Designed to return good putts and reject bad ones.
  • Made from high quality, elastomer and translucent polycarbonate, Putt Out  folds and fits into your golf bag.
  • Build repetition into your practice to improve your pace putting and to practice pressure putting.


Build putt repetition into your practice routine to improve your putting and increase confidence. Take the perfect putt challenge; click the disc to open the micro target, the ball must hold to win. Putt Out  is a quality product made from chunky rubber and translucent plastic and is designed to fold and to fit into your golf bag.

Practice anytime, anywhere; on carpet or a putting green and get used to holing out pressure putts.

Test drive Cobra at AG Birdhills Thursday 21st September


We still have some slots available for our Cobra fitting event this Thursday 21st September at American Golf Birdhills. The opportunity for you to test drive the F7 product range including the F7 Max driver designed specifically for the slower swing speed. Also why not see what all the fuss is about with the revolutionary one length irons that change the way we view our iron game.

Cobra One size ironsflightscope_artikkeliSo to book, simply visit or contact the store on 08444-992185 to reserve your slot with Ramsay Cook Cobra’s professional custom fit expert and the state of the art Flightscope equipment in store. We look forward to seeing you on the day….

Cobra XL irons Deal of the Week at AG Birdhills

Get down to AG Birdhills at SL6 3ST this week to grab yourself the Deal of the Week. Cobra XL irons the ultimate game improving clubs currently on the market as standard fit. Come and experience them for yourself in store and see for what this oh so forgiving clubs can do for you.00013_Deal_Of_The_Week_Cobra_Twitter

Product details

Handicap guide

If you are after a set that offers maximum forgiveness and superb distances, then look no further than these fantastic irons from Cobra. This is made possible thanks to the low, back weighting delivers the best combination of spin, launch and distance. Th Ultra-Lightweight shafts and clubhead designs create more speed for effortless distance and launch for Ultimate Game Enjoyment.

This fantastic iron set features:

  • Maximize distance and forgiveness
  • Low, back CG weighting delivers spin, launch and distance
  • Offset, easy to hit clubs
  • 12 Month Guarantee