Store News

Callaway Apex black irons coming soon to AG Birdhills

Coming soon to American Golf Birdhills are these super sleek irons from our friends at Callaway. The hugely popular Apex irons have just been made even easier on the eye. Read on to see what these game improving irons do and more importantly, what they can do for your game.callaway-apex-black-irons-8-1024x742callaway-apex-black-irons02

Like the Apex CF 16 set, these irons feature our industry-leading 360 Face Cup technology in the 3-7 irons. If you want more distance from your irons, you’ve got to have Face Cup.

The progressive offset, sole widths, CG height and notch weighting provide scoring performance from your long irons to your short irons. Our multi-piece construction delivers an excellent combination of distance, feel and control. And we’ve applied an extremely precise quadruple net forging and mild carbon steel for extremely soft feel.

This set is offered as a custom option only

We worked with our shaft partners to create two exciting stock offerings to match the look of the head: a new True Temper XP 95 Stepless Shaft with a satin black finish, as well as a new “blacked out” UST Recoil.

Additional premium after market shaft options will be offered at no upcharge.

You can customize the makeup of your set at no upcharge in the following: 4-PW, 5-PW, 4-AW, 5-AW, depending on what you want in the bag.

These irons come standard with a custom, “blacked out” Lamkin UTX grip.

So you have all of the best Face Cup and Apex technologies with a sleek all black look, along with premium shafts and custom options to perfectly fit your game.

The Apex line is the #1 Callaway iron line-up on Tour, it’s the #1 super premium iron ever and with new Apex Black, they’ve added a tremendous new set to this incredible family.

Buy a Powakaddy FW7s trolley get a free bag

Key Technology: PowaKaddy FW7

The premium offering in the PowaKaddy FW range includes a new Plug ‘n’ Play battery system, which is designed to be quick and easy to set up. A full-colour LCD screen is combined with a variable distance control and a USB charging port. The FW7 is also available with an Electronic Braking System, which aids control on hilly ground.

Will suit…Players after a stylish trolley with plenty of extras.

The PowaKaddy FW7 trolley is very easy to use and control. The Lithium Plug ‘n’ Play battery is effortless to install, and once the trolley is assembled, the digital screen is clear and precise. The ability to charge a GPS device is also a welcome addition if you’re someone who uses a GPS. The the reliability is as good as the trolley, PowaKaddy has a winner.





Callaway Epic Driver at AG Birdhills

Here at American Golf Birdhills we like to ensure that you play with the clubs that most suit your golfing needs. Our number 1 selling driver is the Callaway Big Bertha Epic. If you want to know the reason why read the review below to see what this game changing club can do for you..



Before the COR rules came in 2003, Callaway led the way in fast driver faces with models like the ERC and you feel that with the GBB Epic that they are finally back thanks to their new Jailbreak technology.

Callaway Great Big Bertha Epic Driver

It solves the problem of the crown and sole diverging at impact as the face gets stretched vertically and loses energy. By casting two 3g titanium bars into the body behind the face to connect the crown and sole, Callaway are able to stiffen the structure of the head so that the face has to flex more, which in turn increases ball speed.

Callaway Great Big Bertha Epic Driver

Now I have written thinner crown/save weight/lower CG so many times I wake up reciting it, but this is the way to the Holy Grail of distance and the Epic Triaxial Carbon crown is 30% thinner than previous versions and 64% lighter than the titanium crown on the Callaway XR 16 driver.

Callaway Great Big Bertha Epic Driver

In fact 52% of the body is now Triaxial Carbon as the Epic builds on the titanium exoskeleton of the Callaway Big Bertha Fusion driver, but now the carbon is created as a single piece that is bonded to the titanium from the inside.

This gives designer Doc Hoc and the boys 37g to play around with and they combine this with a face that is 20% thinner than the XR 16 driver to convert that club head speed into ball speed more efficiently.

Callaway Great Big Bertha Epic Driver

Does it work? Well, at the launch Callaway brought along Frenchman and European Tour #2 longest hitter Sebastien Gros to demonstrate. Just switching the Epic head in for his current XR 16 with the same shaft and loft he gained 3 mph ball speed and an extra 5 yards carry to 299 yards roling out to 326 total.

Callaway Great Big Bertha Epic Driver

For average amateurs with a 100mph ball speed, Callaway say you can expect a 2mph gain or about 8 yards. So I tried it on Trackman against an XR 16 that I had been fitted for and it did gain me 7 yards thanks to more ball speed combining with a higher launch and less spin.

Callaway Great Big Bertha Epic Driver

Compared to the XR it is a lower spinning club so even swinging at 102mph I was using a 10.5° head with the standard HZRDUS 55g shaft, which I liked as it was firm, stable and retained a lot of feel.

Callaway Great Big Bertha Epic Driver

I didn’t need to adjust the loft down using the adjustable usual OptiFit hosel as I had done on the XR 16, but it is there if you need it.

Callaway Great Big Bertha Epic Driver

I also didn’t take advantage of sliding the 17g sole weight around the back of the club head to vary the spin by up to 450rpm and create up to 17 yards of ‘correction’ to my accuracy.

Callaway Great Big Bertha Epic Driver

This mechanism was first used on the original second coming of the Big Bertha driver and in the Epic it is more on the underside of the rear of the head, rather than directly on the back to keep the CG lower. There are 17 hash marks on the track, but it is possible to position the weight anywhere you please.

At address it has a lovely look and shape with a slightly drawn back head that just stays on the right side of being pointy.

Callaway Great Big Bertha Epic Driver

From here you can also see the Boeing inspired Speed Step on the crown that first appeared in the XR 16 to help smooth the airflow over the head to reduce friction. This is now a 3D printed Speed Step that is then applied to the head.

Callaway Great Big Bertha Epic Driver

What struck me most from playing with the GBB Epic was how forgiving it is. All that weight shifting has made this one of the highest MOI drivers Callaway has created and anecdotally it seemed a very straight driver when used in anger on the course.

The sound is slightly carbonised and maybe not as sharp as the all titanium XR 16, but it still tingles the ears and feels great too.

Callaway Great Big Bertha Epic Sub Zero Driver Review

If you are a high ball spin generator then there is also a Sub Zero version of the Epic to keep things down.

Callaway Great Big Bertha Epic Sub Zero Driver

It has a smaller and taller profile than the standard Epic and has a front and back weight port for a 12g and a 2g screw to fit in. Put the heavier weight at the front and it will create a lower flight and put it at the back and you will have a driver with a higher MOI than the ultra-forgiving Big Bertha Fusion.

Callaway Great Big Bertha Epic Sub Zero Driver


Callaway Great Big Bertha Epic Sub Zero Driver


Callaway Great Big Bertha Epic Sub Zero Driver



The Callaway Great Big Bertha Epic driver is a very good driver and it is great to see genuine innovation in driver design that not only makes sense, but clearly delivers on what it sets out to achieve.

Callaway Great Big Bertha Epic Sub Zero Driver

You will have to sell something treasured to afford it, but the combination of increased ball speed with increased forgiveness is obviously a winning formula and when it is packaged in a good looking, sounding and feeling head then you know that Callaway are on to a winner.



Playing Birdhills in the wet weather? Get Footjoy Raingrip gloves at AG

Raingrip FJIf you are planning on playing Birdhills Golf course this week, with wet weather again forecast for the weekend, you may need to ensure that you grip your sticks to ensure you score your best. Grab yourself some FJ Rain-grip gloves with free FJ towel at American Golf. You can then play with the confidence that should it get wet, your game will stand up to the elements!!

FootJoy RainGrip Golf Glove Review

Since its launch in 1996, the black RainGrip glove has been renowned the world over for its performance when the heavens open.

FootJoy RainGrip Glove

The Autosuede palm and index finger is the key to the whole glove as the fibres ‘stand up’ when they are wet and this is what enables the glove to grip a soaking wet club.

FootJoy RainGrip Glove

The glove actually works better when wet so don’t be afraid of letting it get wet in the rain. I have seen people run their hand palm down over wet grass before teeing off in order to activate the fibres.

Even if you usually take you glove off for putting, I would suggest just leaving it on all the time as it will allow it to get damp and it will retain whatever warmth there is in the glove. Putting on a cold, wet glove is not much fun.

FootJoy RainGrip Glove

Moisture can come in many forms and you may also find that using a RainGrip on a hot and humid day can also provide more grip than a sweaty leather glove.

On days like these, the Quick Dry material on the back of the glove helps breathability and aims to reduce moisture emanating from your body rather than the skies.

FootJoy RainGrip Glove

As well as the usual elasticated Velcro closure, the RainGrip comes with a ball marker and a tee located in a handy loop to save you fumbling in your waterproofs.

FootJoy RainGrip Glove

Overall the RainGrip is the standard for wet weather golfers and everyone should have one in their bag.



The NEW Ping G400 series from PING has officially been launched!

Introducing the NEW Ping G400 Range available now to be fitted at American Golf Birdhills

A Ping launch always generates the BIGGEST BUZZ in golf so head down to store NOW to try them


What’s Your M Combination?

What’s your @TAYLORMADEGOLF M combination? #MCOMBINATION

What would your M combination be? Tell us for your chance to win a @TAYLORMADEGOLF driver and two fairway woods. #MCOMBINATIONImage result for TAYLOMADE M combination

Callaway Fitting Day change of times 11am-3pm

Our Callaway Fitting Event has been moved to 11am -3pm

Book appointments now via 01628771780, or via our website


Taylor Made Fitting Event

Great News we have secured a Taylor Made Fitting Event for the 17th June.

Fancy trying the latest Taylor Made products then call 01628771780 to make an appointment.

Alternatively book via or @AGBIRDHILLS

Callaway Fitting Event

Great News we have secured a Callaway Fitting Event for the 3rd June.

Fancy trying the latest Callaway products then call 01628771780 to make an appointment.


Alternatively book via or @AGBIRDHILLS